The term ”soft power” was coined by Joseph Nye in 1990 as a strategy for the development of American geopolitics in the context of the ended Cold War. The efforts of experts were aimed at creating a positive image of the country that would evoke sympathy among the nations. The desire to shape the agenda in world politics is still there, but as a military power and political pressure on a global scale quickly lost their attractiveness the methods of such influence had to be renewed.
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Nadirova Gulnar Ermuratovna graduated from the Oriental Faculty of Leningrad State University, in 1990 she defended her thesis on the Algerian literature at the Moscow Institute of Oriental Studies, in 2006 doctoral thesis - on modern Tunisian literature at the Tashkent Institute of Oriental Studies, Professor.